OUR APPROACH

Buyer’s Approach…

Through our collective 150 years of experience in the San Diego real estate
market, Jenica Martin and her team of elite professionals have been cultivated
to educate and empower every buyer they represent.  Their strategies allow
for a flawless experience while purchasing a home. 
First, we uncover the lifestyle of our buyers including schools, shopping,
restaurants, nightlife and other factors that are truly important in a selected
community. Once we reveal these elements, we compile a personalized approach
to pair you with the properties that match your lifestyle and ideal community. 
Second, we assemble a list of properties and evaluate the homes based on the discovered criteria. We then explore the preferred properties to find your perfect match. 
Lastly, we formulate a strategy to acquire the property through effective
negotiation and teamwork to obtain your home at the best price and terms possible.

Through our collective 150 years of experience in the San Diego real estate market, Jenica Martin and her team of hand-curated professionals have developed a personalized marketing strategy that has achieved their sellers the highest list to sales price ratio in the United States. What allows us to command such success with our clients is our proprietary methodology of how we work with our sellers.

The first step of our process is to create a narrative around your
home which creates a compelling story that also highlights the
preeminent features. 
Second, we capture this narrative utilizing a unique approach
to professional photography, videography, drone footage, and
3D property tours. 
Third, we develop the ideal buyer profile customized for your home.
We analyze the lifestyle, neighborhood, and market to develop
the perfect fit. 
Lastly, a custom marketing plan is established that targets this
ideal buyer and pushes the narrative out to our targets.